Profile Critique

Profile Article: http://www.guardian.co.uk/theguardian/2009/jan/16/steve-jobs-illness/print

Profile Subject: Steve Jobs

1. There are no direct quotes from Jobs. It's hard to read a profile about someone when we don't have any quotes from the profile subject.

2. Some information in the article should be expanded upon. For example: Arthur mentions that Jobs was thrown out of Apple in a boardroom coup in 1985, but he doesn't explain why, or what events took place leading up to his exit from the company.

3. Arthur mentions that Steve has kids, but does not include basic information about them, including their names. Steve's wife is not mentioned at all in the story.

4. The story flow and structure could use some editing. It jumps from work issues to family and personal issues without much transitional help in between.

5. One pro about this article is the fair and objective reporting. Arthur points out that Jobs did not invent or design the iPod or the iMac. He helped build and market these creations under the Apple banner, but he did not create them. We are often led to believe he did.

6. The majority of people Artuhur interviewed for this story don't appear to be close to Steve Jobs. No family members, and few co-workers.